Lyvecap is a probiotic brand and patented delivery system targeting professional athletes and active individuals. My work for Lyvecap included product photography, website design, art direction for photo and video shoots, and design for print and digital media.

We chose to feature models ranging from hobbyists to Olympic athletes as both brand ambassadors and product models, creating authentic connections between customers and relatable brand advocates. During shoots I directed our artists to capture not only the product and athletes, but also small details and surroundings, building a library of secondary imagery that could be used to create visually interesting, cohesive marketing materials.

Credits: Sydney Seifert-Gram (Art Director, Designer & Product Photographer), Dayne Dyer (Photographer), Michael Cox (Videographer)

Models: Jack Shipley (BMX), Colin Altamirano (Tennis), Melvin Nyairo (Running), Villyan Bijev (Soccer)