Sydney SG | Lyvecap

Lyvecap

Lyvecap is a probiotic brand and patented delivery system targeting professional athletes and active individuals. My work for Lyvecap included product photography, art direction for photo and video shoots, and design for print and digital media.

Lyvecap needed hero imagery and a comprehensive visual library for their marketing materials. We chose to feature models ranging from hobbyists to Olympic athletes as both brand ambassadors and product models, creating authentic connections between customers and relatable brand advocates. I directed our artists to capture not only the product and athletes, but also small details and surroundings, building a library of secondary imagery that could be used to create visually interesting, cohesive marketing materials.

Credits: Sydney Seifert-Gram (Art Director & Product Photographer), Dayne Dyer (Photographer), Michael Cox (Videographer)

Models: Jack Shipley (BMX), Aston Davies (Tennis), Sterling Davies (Swimming), Colin Altamirano (Tennis), Melvin Nyairo (Running), Villyan Bijev (Soccer)

Three water bottles, charcoal, black, and shimmery white, standing in a row against a light gray background. by Sydney SG

Close-up of a person submerged in water, focusing on the rippling surface and reflection of light. by Sydney SG

A BMX rider performing a trick on a bike in a skate park, shot in black and white. by Sydney SG

Abstract view of a skatepark with soft, flowing concrete ramps and deep shadows cast by the curves. by Sydney SG

BMX rider holding a black matte water bottle while standing next to a bike in a skatepark. by Sydney SG

Tennis player in a black cap and shirt, preparing to swing a racket during a match. by Sydney SG

Close-up of a tennis net with green and black cords, creating a geometric pattern. by Sydney SG

Person picking up a tennis racket that's leaning against a court fence, shown in black and white with a focus on the hand and racket. by Sydney SG

Close-up image of hands opening a white bottle cap. by Sydney SG

Blurred motion shot of a person in a hoodie holding a soccer ball. by Sydney SG

Portrait of a man with a mohawk hairstyle wearing a gray hoodie. by Sydney SG

Abstract black and white reflection of a soccer ball and flowers in water. by Sydney SG

Close-up of a white bottle partially concealed in a black bag. by Sydney SG

Black and white shot of a cyclist's hands holding the handlebars of a BMX bike. by Sydney SG

Close-up smiling portrait of a young man wearing a helmet with curly hair and a nose ring. by Sydney SG

Overhead shot of a person wearing a black helmet with curly hair, partially obscured by yellow leaves. by Sydney SG