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Masse


Masse is a stoneware studio concept built as a brand design project at Pratt Institute. Each piece reflects the origins of its materials through organic texture and shape.

Through exploration with both AI and traditional methods, I developed the name "masse" to evoke images of clay masses, gathering, and organic forms, reinforced by the curling and repetitive shapes of the letterforms. The brand is represented best through its products and their details, and they are central to its visual presence.

Close-up of a dark, rough-textured rock surface against a neutral background with the word "masse" in small, serif font. by Sydney SG
Black and white image of a flower, focusing on large leaves and petals, with the word "masse" in small, serif font. by Sydney SG
A black curved storefront awning with "masse" signage above white hydrangea flowers. The awning contrasts against red brick walls, creating a striking architectural detail with natural elements. (AI-generated image) by Sydney SG
Dark, rounded stoneware vase with horizontal textured lines, centered on a plain background. by Sydney SG
Triptych of:

Stoneware bowl with a rough texture, centered in the frame against a soft, neutral background.

Small, irregularly shaped ceramic bud vase, rough in texture, placed on a neutral surface with lots of negative space.

Tall, cylindrical stoneware vase with horizontal ridges, placed against a minimalist neutral background. by Sydney SG
Close-up of a round, textured ceramic surface, neutral in tone, with the letters "m" subtly engraved. by Sydney SG
The top portion of a rough, dark ceramic cup in a minimalist composition. by Sydney SG
Close-up of a plant stem with a two thin leaves, shot in black and white, against a smooth neutral background. by Sydney SG
A flat packaging template for "masse" brand showing the unfolded box design with floral imagery. The gray cardboard template includes text "For people who love beautiful things" and "Philadelphia, PA" with botanical illustrations. by Sydney SG
An Instagram interface mockup showing a ceramic vessel photographed in black and white. The post displays the "masse" brand account with story highlights for "vessels," "bowls," "mugs," and "vases" at the top. by Sydney SG
Two minimalist business cards overlapping on a white surface, both featuring "masse" branding in clean typography. The cards cast subtle shadows, emphasizing their simple, elegant design. by Sydney SG
Black and white macro shot of a rose in high contrast, emphasizing the delicate texture of the petals. by Sydney SG
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